Press Release - 'Know your limits' at Clothes Show Live 5 December 2008
More than 150,000 young women are expected to visit the new alcohol 'Know Your Limits' stand when it opens at the Clothes Show Live exhibition in Birmingham today.
The government’s £4 million multi-media campaign aims to challenge prevailing attitudes and change behaviour among young adults who binge drink, asking them: ‘you wouldn’t start a night like this, so why end it that way?’ The new interactive stand has exhibits which are designed to encourage young people, in particular young women aged between 18 and 24, to drink responsibly. This is a key audience for the Know Your Limits (new window) campaign: a quarter of women aged between 16 and 24 admit to binge drinking at least once in the previous week.
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