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For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Thursday, December 4, 2008

New alcohol measures tackle irresponsible drinks deals - but not 'loss-leading'

Government officials today announced new measures to tackle irresponsible retailing practice such as 'happy hours' and 'buy one get one free' promotions. The measures will be delivered through a new code of practice that retailers will be legally obliged to comply with following findings that the existing voluntary code was widely flouted. Although the new mandatory code is yet to be produced, a Home Office/DoH press release announced key measures were to include:

  • banning offers like 'all you can drink for £10'
  • ensuring that customers in supermarkets are not required to buy very large amounts of a product to take advantage of price discounts
  • ensuring staff selling alcohol are properly trained
  • requiring that consumers are able to see unit content of all alcohol when they buy it
  • requiring bars and pubs to have the minimum sized glasses available for customers who want them
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