Reduce the Binge Drinking Risk: Stop Corporations From Giving Away Alcohol
Next Tuesday, California lawmakers will vote on a dangerous Big Alcohol-sponsored bill. AB 2293 would allow alcohol producers to bypass distributors and retailers and offer free unlimited product give-aways at their own promotional events.
Industry lobbyists claim that the alcohol industry in California is at a competitive disadvantage because they can't use this effective marketing tactic to grow sales and profits. Public health and safety advocates around the state think otherwise. They believe this practice will cause binge drinking and drunk driving to increase at the public's expense
The California Department of Alcohol Beverage Control has also indicated that the resources to adequately monitor such alcohol give-away events do not exist.
Californians already suffer from the country's highest rates of alcohol-related deaths and injuries. Tell the senator in charge of the committee making the decision to place public health and safety ahead of industry sales and profits.
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