• Independent Distillers of Australia, representing the makers of pre-mixed drinks, are running local television ads in a bid to turn the by-election into a referendum on the “alcopops” tax hike. Speaking on ABC Radio’s PM program, Brian Costar of Swinburne University said he “couldn’t think of a longer bow to draw to make an association between that ad and the outcome in the by-election”. I’m not sure: if a flannel-shirted wood-chopping Bundy-and-cola pre-mix swiller isn’t the authentic voice of Gippsland, I’d like to know what is.
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