Industry invests millions to curb alcohol abuse

Story by OLIVER MATHENGE Publication Date: 6/21/2008 It was not until four years ago that the country’s alcoholic beverage manufacturers stepped up efforts to encourage responsible drinking. The industry has since then invested millions of shillings annually in an effort to curb underage drinking, over consumption of alcohol and drunk driving. Self-regulation has therefore, become inevitable in an industry that has registered soaring growth over the years. This explains the amount of resources that the industry players have set aside for campaigns promoting responsible drinking. . . . . . . . Read Full Article ____________________________________________________________________________________