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Tuesday, April 29, 2008

Press Release - INDUSTRY MARKETING CAN HELP TO REDUCE HARMFUL DRINKING
25/04/2008


Drinks producers and alcohol retailers are considering how their marketing can help to make drunkenness socially unacceptable among young adults.

Companies are being invited to support the development of an industry initiative aimed at positively influencing young adults’ drinking.

This follows a seminar on 24 April, hosted by the Portman Group, where Government and industry representatives exchanged information on existing responsible drinking campaigns.

They also examined the potential of social marketing to change the behaviour of the significant minority of young adults who drink irresponsibly.

The seminar was held as the Portman Group published a report on the social responsibility work of the major drinks producers.
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