SCOTS are binge drinking because they believe "everyone else is doing it", a leading American expert warned yesterday.
New York academic Dr Wesley Perkins spoke out at a seminar at the Scottish Parliament, on the same day the government launched an alcohol awareness week, aimed at encouraging drinkers to acknowledge how much they are consuming.
"Traditional prevention strategies are not working, whether we are trying to educate young people about the influence of alcohol upon them, or we are trying to scare them," he told the think tank Scotland's Futures Forum.
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