
ICAP Reports 19
Drinks with “lower” alcohol content are produced in each of the major beverage alcohol categories (beer, wine, and spirits). The existence of such drinks points to an interest on the part of the beverage alcohol producers to provide an expanded range of products reflecting consumers’ lifestyle choices, health-consciousness, price sensitivities, as well as tastes.
In this report, a lower alcohol beverage (LAB) is defined as one with an alcohol content—measured by percentage of alcohol by volume, ABV—below the traditional content for a given drink category (see Table 1 for the traditional ABV ranges). This report examines LABs from the perspectives of the beverage alcohol producers, governments, and consumers. It provides an overview of the types of LABs available, identifies trends, and reviews relevant research.
Download Full Report (PDF)
_____________________________________________________________