Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Monday, May 21, 2007

Red Stripe - calling out to 'the kids'

21st May 2007 17:11

Last weekend, Wells & Young's were kind enough to invite just-drinks to attend The Great Escape festival in Brighton, which was sponsored by its imported beer brand, Red Stripe.

With the promise of some quality live music and beer-fuelled partying, we took time out of our busy schedule of work, work and more work, to find the energy to succumb to the debauchery - It’s not like us at all, we're usually quite shy and restrained.

Having already seen the brand strutting its stuff at The Camden Crawl music festival in London last month, we were pretty geared up for what lay ahead. Fantastic bands, handpicked to appeal to the hearts and minds of the younger underground indie music scene which so many drinks companies strive to reach. . . . . .

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