Health - Ad Limits Seen as Way to Curb Youth Smoking and DrinkingPrice-cutting and other marketing strategies widely used by the tobacco and alcoholic beverage industries are highly effective in encouraging children and teenagers to smoke and drink, according to two new studies.
In one study, researchers showed that point-of-sale advertising and other marketing significantly increase the likelihood that junior and senior high school students will try smoking
or become habitual smokers. Another has found that exposure to alcohol advertising among sixth graders strongly predicts alcohol use a year later.
That advertising liquor and tobacco increases their sales may not be a revelation. But both studies suggested that fairly simple public policy changes might significantly reduce underage smoking and drinking. . . . . . .
________________________________________________________________
