Jill Stark
There is a recurring problem in the attempt to reduce alcohol harm. "What's popular doesn't work and what works isn't popular," according to internationally renowned alcohol policy researcher Professor Robin Room, the president of the Alcohol and Other Drugs Council of Australia.
High-profile media campaigns urging the public to drink responsibly are far less effective than reducing density of alcohol outlets, restricting trading hours and increasing taxes, he argues.
But despite international evidence proving the success of such measures, the industry is not supportive.
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