The Federal Trade Commission has required 14 major alcoholic beverage advertisers to provide information for the agency’s fourth major study on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences by beer, wine, and distilled spirits manufacturers.
For the first time, the agency will request information on Internet and digital marketing and data collection practices. As in previous studies, the FTC also will seek advertising expenditure and placement data, and background information about the advertisers’ business practices. > > > > Read More
