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Tuesday, February 7, 2012

Alcohol Behaviour Change

A new campaign aimed at encouraging Scots to think about the health effects of regularly drinking above the recommended alcohol guidelines was launched today.

The Scottish Government’s Alcohol Behaviour Change is this year encouraging women to ‘Drop a Glass Size’ in 2012.

Figures in the Scottish Health Survey show that around 38 per cent of women regularly exceed daily and/or weekly sensible drinking guidelines. It is possible for a woman to exceed the weekly guidelines for less than £3. It is estimated that 1 in 30 female deaths in Scotland is alcohol-related.

The campaign encourages people to make small changes to the way they drink such as alternating alcohol with soft drinks or water and having two alcohol-free days a week.

The initiative, which also includes a national roadshow, aims to educate Scots about what they’re drinking, how much is too much and how they can moderate their drinking. > > > > Read More