U.S. college drinking data and a simple population model of alcohol consumption  are used to explore the impact of social and contextual parameters on the  distribution of light, moderate, and heavy drinkers. Light drinkers become  moderate under social influence, moderate drinkers may change environments and  become heavy drinkers. 
We estimate the drinking reproduction number, Rd, the  average number of individual transitions from light to moderate drinking that  result from the introduction of a moderate drinker in a population of light  drinkers.  
Ways of assessing and ranking progression of drinking  risks and data-driven definitions of high- and low-risk drinking environments  are introduced. Uncertainty and sensitivity analyses, via a novel statistical  approach, are conducted to assess Rd variability and to analyze the role of  context on drinking dynamics.
Our estimates show Rd well above  the critical value of 1. Rd estimates correlate positively with the proportion  of time spent by moderate drinkers in high-risk drinking environments. Rd is  most sensitive to variations in local social mixing contact rates within  low-risk environments. The parameterized model with college data, suggests that  high residence times of moderate drinkers in low-risk environments maintain  heavy drinking.  
With regard to alcohol consumption in US  college students, drinking places, the connectivity (traffic) between drinking  venues, and the strength of socialization in local environments are important  determinants in transitions between light, moderate and heavy drinking as well  as in long-term prediction of the drinking dynamics.
Request Reprint E-Mail:  anujmubayi@yahoo.com  

 
