The Boys and Girls Project, which is supported by the EU’s Health programme (2002-2013), will put together a series of websites that will explore the world of relationships, healthy lifestyles, body image and addiction.
The group chose a web series believing they would have a greater impact on a young and technologically advanced teenage network.
To reach such a broad audience the, “communication must be on their terms and in a language they understand and relate to.”
The web series will try to be relatable while at the same time enjoyable to sensitize Europe’s youth about some of the most pressing public health concerns today.
The aim target group is teenagers between the ages of 15 and 18, although the project hopes to attract viewers of any age.
The goal is to change the tide of recently developed unhealthy health habits in European teenagers, such as binge drinking, and hopefully influence the younger generation to lead happier, healthier lifestyles. > > > > Read More
The group chose a web series believing they would have a greater impact on a young and technologically advanced teenage network.
To reach such a broad audience the, “communication must be on their terms and in a language they understand and relate to.”
The web series will try to be relatable while at the same time enjoyable to sensitize Europe’s youth about some of the most pressing public health concerns today.
The aim target group is teenagers between the ages of 15 and 18, although the project hopes to attract viewers of any age.
The goal is to change the tide of recently developed unhealthy health habits in European teenagers, such as binge drinking, and hopefully influence the younger generation to lead happier, healthier lifestyles. > > > > Read More
