Diageo PLC (DGE.LN), the world's largest spirits company by sales, is in talks Friday with the British Beer & Pub Association (BBPA) over the equalization of alcohol taxes in the U.K., as the ongoing dispute jeopardizes the company's involvement in the trade association.
The London-based maker of Jose Cuervo Tequila, Baileys Irish Cream Liqueur and Guinness stout is calling on the U.K. government to equalize duty levels on all forms of alcohol. The move, known as 'equivalence', would result in more taxation on beer, wine and cider and therefore act to make spirits comparatively cheaper for consumers. > > > > Read More