The government has today rejected a call from MPs on the Commons health select committee to crack down on alcohol advertising, including a pre-9pm watershed ban, instead backing a policy of education and self-regulation.
There was "some way to go" before the restrictions proposed by the health select committee should be considered, the Department of Health said.
"While the committee has drawn attention to an important issue from some emerging evidence on the potential harm to young people, there is some way to go before there is a strong enough case for the specific restrictions and controls the committee has recommended," said the DoH in its response today.
The DoH rejected the call for a pre-9pm alcohol ad ban as disproportionate and said that "given the current economic climate extensive regulatory interventions … would most likely have a significant impact on the creative industries. It is not clear that this impact would be a proportionate or effective response." . . . . .
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