Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Saturday, June 6, 2009

Tapping Fright, Hope For Drinking Warnings
By Susan Kinzie Washington Post Staff Writer
Saturday, June 6, 2009

When a University of Virginia class got the assignment -- create an ad campaign to keep students from drinking too much -- students knew two things right away.

First, it would be incredibly difficult. Binge drinking by college students has changed very little over the past couple of decades, despite millions of dollars in advertising and countless other efforts to combat it. . . . . . .



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