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Sunday, June 21, 2009

Is it time to ban alcohol advertising?
Clinical Medicine, Journal of the Royal College of Physicians, Volume 9, Number 2, April 2009 , pp. 121-124


All European countries, with the exception of the UK, have a ban on one or more types of advertising. Since self-regulation is reported as failing to prevent marketing which has an impact on younger people, and since advertising commonly crosses country borders, there is an argument to approximate advertising rules across Europe banning alcohol advertising targeted at young people, a highly cost-effective measure to reduce harmful alcohol use, and one supported by European citizens and case law.


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