Jill Stark
November 23, 2008
ALCOHOL advertisements persuade young people that drinking will boost their confidence, improve their sexual success and make them more attractive - despite the industry's own code banning promotions conveying those messages.
A new study has found that after viewing a series of alcohol ads 90 per cent of 15 to 24-year-olds thought the products would help them have a good time. More than two thirds felt drinking would make them more confident, sociable and outgoing, while 70 per cent said it would help them fit in.
Almost half said drinking the advertised product would help them succeed with the opposite sex, and one in four said it would make them feel more attractive. Almost 60 per cent felt the products - including liqueurs Frangelico and Kahlua and beer brand Tiger - would make them less nervous.
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