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Tuesday, June 24, 2008

Press release - Alcohol Advertisements Seen by Youth on TV on the Rise

12-20 Year Olds' Exposure Increased 38% From 2001-2007

Washington, DC - A comprehensive review of television advertising practices by alcohol companies from 2001-2007 finds an increase in youth exposure to alcohol advertising and relatively few industry-sponsored "responsibility" ads. The new study, released today by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University, evaluated advertising trends and identified the best and worst brands with regard to youth exposure to alcohol.

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