News Release - Anheuser-Busch Supports Federal Government’s Teen Summer Safety Campaign Ads and Retail Signage Reinforce Responsibility Message
ST. LOUIS (June 10, 2008) – Anheuser-Busch, the nation’s largest brewer, is helping the federal government spread an important public service message about underage-drinking prevention. The company will place ads in national publications to support the government’s “We Don’t Serve Teens” campaign aimed at fighting underage drinking. The initiative is part of an industry-wide effort timed for summer when many teens have increased freedom, are attending parties, and may, potentially, find themselves in situations where they are tempted to drink alcohol. The campaign, which launches today, also includes outdoor billboards and signs in convenience and grocery stores.
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