04 June 2008
Ms Mary Wallace T.D., Minister of State at the Department of Health and Children with special responsibility for Health Promotion and Food Safety today (4th June 2008) warned advertising executives for the main Irish alcohol brands of the need for full compliance with the revised Codes on Advertising, Marketing and Sponsorship.
Speaking at a briefing session on the revised Codes organised for alcohol companies’ advertising executives and their advertising agencies, the Minister said that Government was extremely concerned about the impact of alcohol advertising on young people in particular. The revised Codes seek to control the content and volume of alcohol advertising across all media in Ireland.
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