New Research Shows Public Wants Alcohol Content Listed On Labels for Beer, Wine and Distilled SpiritsTop Priority for Consumers Is Knowing Amount of Alcohol in Each Drink; Data to Be Sent to Alcohol and Tobacco Tax and Trade Bureau (TTB)
Washington, DC; January 22, 2008 – As the Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau (TTB) considers public comments on proposed rules to require standardized labeling information on beer, wine and distilled spirits, a new survey filed today as part of the public record underscores the importance of mandating detailed information about the alcohol content of these products – something TTB’s current proposals do not require.
Conducted for Shape Up America!, by Penn, Schoen and Berland’s (PSB) Internet Surveys Group (ISG), the online survey of 503 adult Americans aged 18 and over provides compelling evidence that consumers want complete labeling information on alcoholic beverages, including the percentage of alcohol by volume, the serving size, the amount of alcohol per serving, the definition of a “standard drink,” and the number of standard drinks per container. In fact, eight in ten of those polled (79 percent) agreed with the statement: “There is no point in having labeling on the containers of alcohol beverages unless labels include all nutrition and ingredient information, including the amount of alcohol in each drink.”
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Survey findings (PDF)
Press release (PDF)
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