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Sunday, December 2, 2007

Champagne swirls as Swedes enjoy the good life

Published: 2nd December 2007

In bars, restaurants and homes across Sweden champagne is flowing in abundance as Swedes enjoy a seemingly endless thirst for the bubbly beverage, spurred by a gastronomic "revolution" and a rosy economy.

Champagne sales at stores run by the alcohol distribution monopoly Systembolaget are expected to hit an all-time high of one million bottles this year, excluding sales in bars and restaurants.
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"Consumption worldwide is rising by five to six percent each year but in Sweden it is growing at the same rate as in emerging countries, by 30 percent," explains Ghislain de Montgolfier, the head of the Union of Champagne Houses in France.
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