The Government has confirmed it will not be introducing minimum unit pricing (MUP) in publishing its response to the alcohol strategy consultation. A proposed ban on multi-buy promotions has also been dropped, but previous plans for a 'below cost ban' have been resurrected, meaning alcohol will not be sold at lower than duty+VAT to 'stop the worst cases of heavy discounting'.
In 2012 the Government's new alcohol strategy announced it would "introduce a new minimum unit price". However by 2013 it was stating it was listening to "powerful arguments on both sides" following consultation on a 45 pence MUP and other measures. Health bodies and other supporters, including Tory MP Sarah Wollaston, leveled that the Government had given in to industry lobbying. > > > > Read More