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Thursday, February 28, 2013

Press Release -- British children more exposed to alcohol promotion than adults

Experts call for urgent changes to "flawed" regulatory system to protect children

Children in Britain are more exposed to alcohol promotion than adults and need much stronger protection, warn experts on today.

In an editorial to coincide with publication of the UK's first independent alcohol strategy, Professor Gerard Hastings at the University of Stirling and Dr Nick Sheron at the University of Southampton argue that urgent changes to Britain's "flawed" regulatory system are needed to provide much stronger protection for children.

A new analysis conducted by the Rand Corporation for the European Commission shows, for example, that 10-15 year olds in the UK see 10% more alcohol advertising on TV than their parents do. Even more shocking, when it comes to the specific sector of alcopops, they see 50% more. > > > >  Read