
In 2010, the UK Government’s Responsibility Deal Alcohol Network (RDAN) was set up with representatives of the alcohol industry and health organisations. Acknowledging that RDAN does not advance public health objectives, the health groups withdrew from RDAN in 2011. This editorial argues that social responsibility deals as in RDAN and the European Alcohol Health Forum will be significantly undermined unless Corporate Social Responsibility is consistent in all activities across the whole sector.
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