A new editorial in the scientific journal Addiction calls for alcohol producers to stop undermining their own Corporate Social Responsibility goals with their sophisticated marketing activities.
The editorial, written by Dr. Adrian Bonner of the Centre for Health Services Studies at the University of Kent and Prof. Ian Gilmore, Chairman of the Alcohol Health Alliance, primarily focuses on the 2010 UK Government’s Responsibility Deal Alcohol Network (RDAN) and the European Forum for Alcohol Health (EAHF) of the European commission. Both initiatives rely heavily on cooperation of the alcohol industry.
For RDAN the UK government had hoped to work together with the drinks industry as well as a number of health groups. However, acknowledging that the initiative does not advance public health objectives, the health groups withdrew from RDAN in 2011. The authors of the editorial argue that social responsibility deals as in RDAN and the EAHF will be ‘signiﬁcantly undermined unless Corporate Social Responsibility is consistent in all activities across the whole sector'. > > > > Read More