Market research has overwhelmingly rejected the alcohol health warning labels recently launched by the Australian alcohol industry in favour of informative, clear and specific labels produced by the Foundation for Alcohol Research & Education (FARE).
Across all categories, the alcohol industry’s labels were dismissed in preference for the FARE labels:
• 95% selected the FARE health warning labels as being more noticeable.
• 89% believed the FARE health warning labels are more likely to raise awareness of alcohol‐related harms.
• 88% felt the FARE health warning labels would be more likely to prompt conversations about alcoholrelated harms.
• 88% believed the FARE warning labels would be more likely to result in people drinking less alcohol.
• 60% selected the FARE labels as telling them something they did not already know while only 10% selected the DrinkWise labels. > > > > Read More
