Monitoring Alcohol Marketing in Africa - MAMPA Project is a new report released by the Africa Regional Office of the World Health Organization (WHO). The study on alcohol marketing was commissioned by the WHO Regional Office for Africa in 2010. The background was an intention to support governments decide on what measures to take regarding alcohol advertising. In order to inform such decissions insight into the impact of advertising, specifically in terms of volume, frequency, and content of alcohol advertising and promotion is essential.
The MAMPA project generated data on alcohol advertising and promotion in Uganda, Nigeria, Ghana and Gambia. It concludes that the content of advertisements and marketing styles appeal to young people. The results underline the need for countries to strengthen policy and legislation to restrict alcohol marketing.
Among the reccommendations of the report is for governments to recognize that a comprehensive ban on advertising, promotion and sponsorship would reduce alcohol-related harm, and that selfregulation is an ineffective mechanism to reduce alcohol related harm, effective legislation is necessary to strictly regulate alcohol marketing activities.
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