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Monday, December 20, 2010

Alcohol pricing news and updates: Green King response to IFS report; HMRC analysis



The brewer and pub owner Greene King has called for the "minimum pricing debate to continue" following a policy shift towards taxation and below cost. Greene King, who have previously spoken out in favour of minimum pricing, commissioned a review of the IFS alcohol pricing report which urged higher taxation over minimum pricing.

In a press release, Greene King stated that minimum pricing would be a "targeted solution", "raising the level of the lowest priced alcohol and directly tackling the behaviour which is causing most concern." However it also suggested that in contrast to the IFS report, the alcohol industry would not benefit from increased profit - in fact it could lose as much as £1.2 billion per year. See also a letter to the Telegraph from the Greene King chief executive Rooney Anand.  > > >   Read More
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