Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Monday, August 16, 2010

Self-help leaflet evaluation: East Midlands direct marketing


An evaluation of direct marketing of the self-help leaflet [pdf] in the East Midlands found that the approach 'was very effective, and efficient in terms of return on investment'.
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