An evaluation of direct marketing of the self-help leaflet [pdf] in the East Midlands found that the approach 'was very effective, and efficient in terms of return on investment'. > > > >
Read More
An international website dedicated to providing current information on news, reports, publications,and peer-reviewed research articles concerning alcoholism and alcohol-related problems throughout the world. Postings are provided by international contributors who monitor news, publications and research findings in their country, geographical region or program area of interest. All postings are entered without editorial or contributor opinion or comment.