By adopting, in 2006, a comprehensive action plan to tackle alcohol related harm, the European Union proposed a strategic approach to tackling alcohol abuse. The EU set up, in 2007, the Alcohol and Health Forum which brings together all stakeholders committed to contributing to the fight against alcohol related harm.
As a member of the Alcohol and Health Forum, the wine sector has designed and adopted the Wine in Moderation Programme (WIM), which is built around four key objectives:
Objective 1: Disseminating throughout the entire wine sector a common message about moderation, using targeted communication materials, including brochures and presentations.
Objective 2: Educating key actors and consumers about responsible consumption, through targeted education programmes, to encourage cultural change and to make moderation fashionable.
Objective 3: Promoting responsible commercial communications, through the adoption of a common code of conduct for commercial communication, building on national self-regulatory codes.
Objective 4: Sharing best practice across the EU, by making all relevant scientific information available, and by stimulating identification of priority areas for additional independent research on health, social and cultural aspects of wine drinking in Europe.
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