Health officials in Treviso [ Veneto] have launched a shock poster campaign featuring an image of a foetus in a cocktail glass in an attempt to discourage pregnant women from drinking alcohol. The image, showing the foetus curled up in a glass of campari spritz, carries the slogan, “Mamma beve, bimbo beve” [“If the mother drinks, the baby drinks”] and was the inspiration of the Fabrica advertising agency, which numbers Benetton among its clients.
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