The campaign, developed in partnership with the Ad Council encourages parents to speak with their children about underage drinking in order to delay the onset of and ultimately reduce underage drinking.
New television, radio, print, outdoor, and Web PSA’s will launch this month to reach parents in the general market, as well as Hispanic American, Asian American and American Indian communities.
Viewers are encouraged to visit www.stopalcoholabuse.gov for resources.
| View event: | You will be able to view the event at http://videocast.nih.gov when the event is live. |
| Air date: | Thursday, March 25, 2010, 3:00:00 PM Time displayed is Eastern Time, Washington DC Local ________________________________ |
