Stenius & Babor [1] believe that there are three types of researchers: the good ones, who puristically almost wholly avoid any communication with the beverage alcohol industry; the bad ones, who naively and simple-mindedly see potential partnerships with the industry as acceptable; and the ugly ones, who think that collaboration with the industry (under strong regimentation) might be possible. Those who cannot be wholly good are threatened ('well advised') about damaging their futures (loss of reputation in a world going towards stringent 'ethical' standards). . . . . .
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