It is difficult to disagree with Stenius & Babor [1]. The points they make are clear, consistent, logical and full of common sense. Also, anyone who has been in the field long enough to have some white hairs on his head (and I have plenty of those) has at some time experienced situations such as those described by the authors. As well, evidence on the hidden strategies of the alcohol industry against public health advocates continues to grow [2]. . . . .
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