'Understanding young people’s alcohol-related social norms in Sefton- Interim Report' has been released by the Liverpool John Moore University (JMU).
The report identifies that campaigns in the U.S aiming to tackle social norms were used as a way of reducing alcohol consumption amongst college students. The report was therefore commissioned by Sefton Primary Care Trust to investigate school pupils levels of alcohol consumption and prevailing attitudes and norms in order to effectively target a social norms campaign. A final sample of 149 pupils partook via an online survey, all aged between 14 to 16. The report explores areas such as drinking behaviour, motivations and perceptions of own and other's drinking. . . . . .
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