KOCHI: The Kerala State Beverages Corporation Ltd has come up with a novel initiative to put to good use its huge earnings. The state-run department, the sole supplier of liquor, will contribute a portion of its revenue for government-sponsored campaigns against alcoholism.
Bevco MD N Shanker Reddy told TOI, "We have already given Rs 30 lakh as our contribution to create awareness against the evils of alcoholism." But it is no sweat for Bevco. The corporation’s contribution is a mere 0.65% of its total annual earning of Rs 4,600 crore that it expects to touch by this year-end.
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