September 17, 2008
Attorney General Richard Blumenthal today, joined by 24 other states, called on MillerCoors, LLC to abandon its plan to introduce a new alcoholic energy drink -- Sparks Red -- that contains significantly elevated alcohol content combined with caffeine.In a letter to W. Leo Kiely, chief executive officer of MillerCoors, Blumenthal urged MillerCoors to cancel its plan to introduce Sparks Red.
"We're demanding a stop to Sparks Red because this drink is a recipe for disaster," Blumenthal said. "Sparks Red will combine caffeine with even higher levels of alcohol -- creating wide-awake, energized drunks. Alcoholic energy drinks like Sparks Red create an illusion of alertness, masking the impairing impact of alcohol.
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