Press Kit - CORPORATE SOCIAL RESPONSIBILITY

LEADERSHIP IN
RESPONSIBLE DRINKING

Whilst we are proud of the role that Diageo brands play in the
social lives and celebrations of many people,we also recognise
that, as with other products that can be abused, alcoholic
beverages may be consumed irresponsibly, creating problems
for the individual and for society as a whole.We seek to be at
the forefront of industry efforts to promote responsible drinking
and combat misuse.

OUR APPROACH IS BASED ON TWO PRINCIPLES:

Set world-class standards for responsible marketing and innovation

Our Marketing Code of Practice, applies across our business, which sets minimum standards for marketing and promotion of our products.The guidelines and global compliance requirements were updated in 2002.The code is embedded in our ways of working, of marketing and of innovation.


Promote a shared understanding of what it means to drink responsibly in order to reduce alcohol-related harm

We focus on four strategic priorities which include anti drinkdriving campaigns, support for programmes to combat under age drinking , initiatives to address binge drinking by young adults and retailer programmes such as server training.

We work with others in the industry through SAOs,with NGOs and other interested parties, as well as engaging our employees. as ambassadors.

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