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Monday, June 11, 2007

Press Release - egta signs Charter launching the EU Alcohol and Health Forum as a founding member


Brussels, 7 June 2007 – egta, the association of television and radio sales houses, joined 40
businesses and non-government organisations as founding members of the European Union’s Alcohol and Health Forum when it was launched today by EU Health Commissioner Markos Kyprianou.

Egta fully subscribes to the underlying principles laid out in the Charter and will discuss among its membership further efforts that can be carried out with the Forum’s objectives in mind.

Mr. Michel Grégoire, Secretary General of egta, signed the Forum’s Charter on behalf of egta’s 93 television and radio members, and stated that, “This involvement illustrates TV and radio sales houses’ long-held belief in promoting responsibility in all commercial communications, which of course encompasses those of alcoholic beverages. Now with the support of the European Commission and working with other stakeholders, egta intends to multiply its efforts to make sure that self-regulation is really made effective across Europe and that it properly addresses the issue of excessive alcohol consumption.”

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