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Thursday, June 14, 2007

Examining the effect of perceived availability on craving for alcohol: A quasi-experimental approach

Addiction Research & Theory, Volume 15, Issue 3 January 2007 , pages 231 - 245






The impact of contextual cues in motivating alcohol and other drug use may be influenced by the perceived availability of the substance.

This study examined the relationship between perceived availability and alcohol cue reactivity using a quasi-experimental design that harnessed the legal age of alcohol availability in the United States.

The results indicated significant main effects of cue type, with alcohol cues eliciting significantly larger increases in subjective urge to drink and positive affect, as well as increased consumption of placebo alcohol. Moreover, a significant main effect of availability information was detected, with unavailability information generating a greater urge to drink.

Potential mechanisms underlying this effect and future directions are discussed.


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