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Thursday, July 4, 2013

Global Actions: Commitments to Reduce Harmful Drinking. JKuly 3, 2013

Global Actions in Focus
ICC Commission on Marketing and Advertising
After meeting in New York on June 3 and 4, 2013, the ICC Commission on Marketing and Advertising is developing a new global framework to promote responsible marketing communications of beverage alcohol. ICAP, supported by the World Federation of Advertisers, initially proposed that the ICC develop a framework.
“The ICC framework will complement steps already taken by sectoral groups to bolster existing self-regulatory effects and expand on them in markets where they are lacking,” said Brett Sanders, Chair of the Marketing and Advertising Commission.
ICAP Senior Vice President Brett Bivans met with the ICC Commission on Marketing and Advertising during their meeting in June to discuss a draft framework, which was based on ICAP’s Guiding Principles and a consensus built and globally committed to by CEOs of 13 major beer, wine and spirits producers.
The draft guide identifies existing ICC Code articles and will offer further interpretation and guidance to marketers and self-regulatory authorities. “The goal is to increase existing confidence in the self-regulatory approach even further, and ensure that it reaches across all markets,” said Oliver Gray, co-chair of the draft framework ICC experts’ group and Executive Director of the European Advertising Standards Alliance. “This initiative will do just that and, by building on the global commitments of the major alcohol beverage companies, will demonstrate responsibility via strong and coherent industry rules.”
Key Recent Milestones

· Worldwide: “Reducing Harmful Use of Alcohol: Beer, Wine, and Spirits Producers’ Commitments” is now available in Portuguese, courtesy of Pernod Ricard.

What's Happening Next
· India: The Commercial Driver’s Training Program will conclude on July 31, 2013. Global Actions partnered with the Institute of Road Traffic Education and College of Traffic Management, and since the program’s launch on April 22, 2013, 2,507 commercial drivers have completed the program, which focuses on drink driving regulations.