· The ABC of Alcohol and Health: Since January 1996, Kirin Brewery has distributed booklets to discourage harmful drinking and provide information on the benefits of moderate drinking. Each year the booklets are circulated at events sponsored by approximately 800 local governments. By 2011, 6.83 million booklets had been distributed.
· Beber con Moderación: The Beber con Moderación (BCM) initiative was launched in 2007, and in 2009 Pernod Ricard Argentina committed to evolving the program into a long term initiative. BCM aims to raise awareness, knowledge, and skills and enable employees, their families, and the communities to make informed choices about personal drinking habits.
· +18=Responsible Sales: Anheuser-Busch InBev launched a campaign that promotes responsible drinking habits and raises awareness about the importance of servers and retailers not selling beverage alcohol to youth in Uruguay. Employees visit outlets while wearing shirts and badges and hand out brochures and stickers that state “We do not sell alcohol to minors. +18 = Responsible Sales” and “I request ID, I am responsible.” Since May 2012, employees have visited over 20,000 establishments.