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Friday, February 15, 2013

Global Action - February 13, 2013

Key Recent Milestones:

· Mexico: ICAP announced the release of drink driving survey results at the Universidad de las Americas Puebla in Puebla, Mexico on February 12, 2013. The survey was conducted at the end of 2012 by UDLAP Consultores on alcohol consumption habits in Puebla.

Global Actions in Focus: Drink Drive Program in Thailand .

ICAP has released a summary report on the drink driving community road safety program review and training program in Thailand with the Population and Community Development Association (PDA). ICAP Consultant Robert Klein and ICAP Thailand Country Manager Khun Panasri met with community leaders from Khonkaen Province, Chang Rai Province, and PDA members on January 29 and 30, 2013.


The meeting covered drink driving initiatives implemented during the busy Loy Kratong and New Year festivals. Working plans for these campaigns were conducted in collaboration with sub-district municipalities. Activities included setting up breath alcohol checkpoints on superhighways and campaigning with drink driving messages on posters and community radio announcements. A memorandum of understanding was signed with PDA and the municipality of Mae Rai in Chang Rai Province to campaign on road safety.

“The report from campaign activities showed that no accidents, deaths, or injuries were recorded during the festivals in the target area of Banpai, Khonkean,” said Khun Panasri. “Figures also showed a reduction in sales of alcohol to youth.”

Program success was attributed to the willingness and collaboration of community leaders, sufficient funding, support and cooperation from government sectors, and the importance of continuous and repeating campaigns. The next steps are to expand the drink driving program to cover the entire sub-district, and to gain more breathalyzers for testing at checkpoints. ICAP and PDA are currently planning activities for educational campaigns during Songkran Festival.

What’s Happening Next:

· Belgium: ICAP is co-hosting the first Commitments Regional Workshop on February 21 and 22, 2013 in Brussels. CEOs of 13 of the world’s leading beer, wine, and spirits producers will discuss their collective commitment to 10 targeted actions in five areas over the next five years.