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Wednesday, May 9, 2012

Global Actions May 9, 2012

Key Recent Milestones:

· Global: ICAP’s Nicole Ellenberger attended the United Nations Commission on Population and Development session in New York through ICAP’s UN Economic and Social Council (UN ECOSOC) Special Consultative Status.

Global Actions in Focus: Progress in China

Global Actions initiatives are progressing in China, with several recent milestones in the areas of drink driving and self-regulation.

In April, Global Actions participated in the China International Drinks and Society Times Forum in Beijing where ICAP’s Brett Bivans presented on “Ensuring Responsible Marketing of Beverage Alcohol through Self-Regulation.” The forum was organized by the China Alcoholic Drinks Industry Association (CADIA) and sponsored by AB InBev.

“CADIA members from all sectors (beer, wine, and spirits), along with advertising and media authorities in China, have reaffirmed their commitment to supporting responsible marketing practices through a self-regulatory approach,” said Bivans.

Global Actions also worked with the Nanjing Traffic Management Bureau and the Jiangsu Center for Health Education to train police officers in performing roadside breath alcohol tests. The Roadside Survey Training Workshop was successful in its efforts, with drink driving interventions currently being implemented in Xi’an and Nanjing from now until August 2012. Similar surveys will be administered in Wuhan this month.

Baseline survey results indicate that, of the estimated 4,000 motorists tested in Nanjing in April 2012, approximately 200 were found to have blood alcohol concentration (BAC) levels that exceeded legal limits.

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What’s Happening Next:

· Colombia: ICAP has been invited to participate in a meeting on May 23 in Bogota hosted by the Universidad Javeriana of Bogota and the Ministry of Health and Social Protection. Population interventions and harmful drinking will be discussed for contributions to a study by the Ministry of Health.