Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Monday, December 19, 2011

Digital Alcohol Marketing (Parts 1-4)



Dr. David Jernigan, director of the Center on Alcohol Marketing and Youth, walks us through the issues surrounding alcohol marketing in the digital age.

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Digital Alcohol Marketing (Part 1): Alcohol Marketing in the Digital Age

Digital Alcohol Marketing (Part 2): Social Media Tour

Digital Alcohol Marketing (Part 3): Rules of the Road

Digital Alcohol Marketing (Part 4): A Path Forward