Recent Highlights:
· Global Actions China met with the China Alcoholic Drinks Industry Association (CADIA) and the China Association of National Advertisers (CANA) last week to discuss the Self-Regulation project. Meetings were also held with Corporate Social Responsibility in Asia (CSR Asia) in order to develop a social responsibility survey for the beverage alcohol industry in China.
Global Actions in Focus: Colombia
Global Actions recently joined PACTOS project leaders in six cities across Colombia. The “Pactos por la Vida” (Pact for Life) program was originated by the Ministry of Social Protection three years ago to reduce harmful drinking and illicit drug use.
Working with mayors’ offices, PACTOS provides a framework for cities to develop their own unique projects. ICAP is assisting these leaders with tools for planning and evaluation which they can use to strengthen future projects and to highlight their current achievements. “We noticed a lack of evaluation tools in the cities,” said Global Actions Colombia Country Manager Mario Lleras. “In order to show progress and results, it’s important for the cities to use standardized evaluation methods so that when they expand their projects, they can see how these projects were developed, the structure, and what the outcome will be.”
ICAP has worked with Research Associate Alberto Bouroncle to develop an evaluation method that is now being shared in PACTOS workshops. “Each city has strengths as well as areas for improvement,” said Lleras. “Some are working with universities and students to develop moderate drinking culture, others with bars and clubs, and still others with traffic inspectors and police forces. Cities can learn from each other when developing these projects.”
The next step is for the cities to collect their experiences and lesson learned into a good practice booklet. Once approved by the Ministry of Social Protection and Fondo de Prevencion Vial, the booklet will be presented to the cities’ mayors.
View more photos from Bucaramanga, Barranquilla, Cali, Ibague, Neiva, and Medellin on our Facebook page.
What’s Happening Next:
· Vietnam: On November 17, Global Actions will hold a drink driving capacity building workshop for bus drivers in Dak Lak province.
· Global Actions will attend an industry meeting on best practices in Latin America from November 30-December 2 in Miami.
